Eight years isn't a lot, but it's just the beginning. When we opened the first Fradiavolo, the goal was clear and ambitious: to become the first Italian pizza chain in the world.
Eight years later we have over 30 pizzerias across Italy, France and the United States. And now, to celebrate, we're going big. From May 25 to June 14: Fradiavolo's Birthday — three weeks of deals, parties and the launch of our loyalty programme.
Fradiavolo's Birthday: three weeks to celebrate together
From May 25 to June 14, Fradiavolo's Birthday brings three weeks of exclusive offers, shared moments and an incredible loyalty programme to all our pizzerias.
The insane 2-for-1, only on TheFork
Monday to Thursday, throughout the campaign, all participating Fradiavolo pizzerias offer 2-for-1 on Fradiavolo, Margherita and Salsiccia e Friarielli. Just book on TheFork — we'll take care of the rest.
The Birthday Parties: three evenings, three cities
Three evenings at our pizzerias in Rome, Milan and Genoa. Free thin-crust pizza, pasta bites, Pepsi, beers and a dj set all night long.
- 🍕 Rome, Fradiavolo Ostiense — Saturday 30 May
- 🍕 Milan, Fradiavolo Sempione — Saturday 13 June
- 🍕 Genoa, Fradiavolo Corso Italia — Sunday 15 June
Sign up now — link at the bottom of the article.
The Fradiavolo loyalty programme: join the FAM
We're launching our loyalty programme. Download the Fradiavolo Wallet, show it at the register and enjoy: 15% discount forever, birthday surprise, early access to new products and exclusive events and offers. No physical cards, no codes — just your phone.
Quick recap
From May 25 to June 14, three things worth doing:
1. Book on TheFork for the 2-for-1
Mon–Thu, on Fradiavolo, Margherita and Salsiccia e Friarielli.
2. Download the Wallet and join the loyalty programme
Be among the founders and start enjoying your perks right away.
3. Sign up for the Birthday Party in your city
Rome, Milan or Genoa — free thin pizza, pasta bites, Pepsi, beers and dj set.
Thank you for being in our pizzerias all these years — without you we wouldn't have a story to tell.
See you soon — Fradiavolo's Birthday . Better with Pepsi. May 25 – June 14.
